A logo is one file. A brand is the rules around it.
Most small businesses buy a logo and then improvise everything else. The result drifts within a year. What stops the drift is a small set of written rules, and here is what goes in them.
Notes from the studio.
How we approach search, paid media, builds and brand, written down so you can check our thinking. SEO, PPC and web design insights from a marketing agency in London.
Three pieces to start with.
Fix the measurement before you touch the bids.
Automated bidding optimises towards whatever you tell it a conversion is. If that signal is wrong, the system gets very good at buying the wrong thing. Here is how we check it.
Why we crawl a site before we look at a single keyword.
Keyword research tells you what people want. A crawl tells you whether your site can be found for any of it. We always do the crawl first, and here is what it usually turns up.
From a client question to a page you can check.
A logo is one file. A brand is the rules around it.
Most small businesses buy a logo and then improvise everything else. The result drifts within a year. What stops the drift is a small set of written rules, and here is what goes in them.
Fix the measurement before you touch the bids.
Automated bidding optimises towards whatever you tell it a conversion is. If that signal is wrong, the system gets very good at buying the wrong thing. Here is how we check it.
Why we crawl a site before we look at a single keyword.
Keyword research tells you what people want. A crawl tells you whether your site can be found for any of it. We always do the crawl first, and here is what it usually turns up.
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
The first pieces are being written.
We publish when there is something worth your time. Until then, the service pages hold most of our thinking.
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