Catalogue UX over hero design.
The category and product pages are where revenue is decided. We invest disproportionate design and engineering effort there.
Design & Build
E-commerce builds tuned for revenue.
Shopify, WooCommerce, and headless commerce stacks for brands that already understand that traffic is the easy part. The hard part is what happens after the visitor lands — and that's what we build for.
Deliverables
What you actually get.
E-commerce engagements integrate design, performance and analytics from day one. The store is the smallest part of the deliverable.
- 01
Store architecture
Catalogue structure, collection logic, search and filter UX — designed against your actual SKU count and customer behaviour.
- 02
Theme / front-end
Custom Shopify theme, WooCommerce front-end, or headless Next.js storefront — picked against your operational capacity.
- 03
Checkout optimisation
Cart-to-checkout instrumentation, abandonment recovery, and the conversion stack tuned per channel.
- 04
Payments & fulfilment
Payment provider setup, regional pricing, shipping logic and tax handling — actually working, not just configured.
- 05
Analytics & attribution
GA4, server-side tracking where it matters, and attribution logic that survives third-party cookie deprecation.
- 06
Launch playbook
A documented launch sequence including paid, email, and content levers — so launch day isn't a sales surprise.
Why this works
Three structural reasons.
Three structural levers we pull on every e-commerce build — none of which are theme-template tweaks.
Performance is conversion.
A 0.5s LCP improvement on product pages routinely lifts conversion 8–12% [STAT: source]. We treat it as a revenue lever, not a vanity metric.
Owned attribution.
Server-side tracking, owned event schema, and a documented attribution model so paid channels are spent against truth, not platform-reported gospel.
Engagement shape
How a typical project runs.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
FAQ
Common questions about E-Commerce.
Shopify when speed of operation matters and you can live inside its app ecosystem. WooCommerce when you need WordPress content authority alongside commerce. Headless when both are insufficient. We'll recommend on the audit.
Yes — migrations from Magento, BigCommerce, custom builds, and older Shopify themes are common engagements. We handle SKU migration, URL preservation and analytics continuity.
Yes — multi-region pricing, currency, tax, language and shipping logic is in scope. We have shipped builds spanning UK, EU, US and APAC.
Our Email Marketing service covers lifecycle, transactional and broadcast email — and integrates with the store as part of the same engagement when scoped together.
Next step
Want this scoped against your e-commerce?
Want this scoped against your e-commerce?
The audit will tell you whether it's the right next move.
Book a free audit and we'll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.