You own the list.
No platform algorithm change can take your email subscribers from you. Email is the only channel where that's true.
Digital Marketing
Email as owned revenue.
Lifecycle automation, broadcast newsletters and transactional email — built on infrastructure you own, against an audience nobody can take away. Email regularly drives 25–35% of revenue for our clients [STAT: source]; it's the channel most agencies underinvest in.
Deliverables
What you actually get.
Email engagements come in two shapes: a one-time foundation build, or an ongoing programme. Most clients start with the build.
- 01
Audit + deliverability check
SPF, DKIM, DMARC, sending domain reputation and existing list quality — fixed before any new campaigns send.
- 02
Lifecycle automation
Welcome, onboarding, post-purchase, win-back and re-engagement flows — designed against your actual customer lifecycle.
- 03
Broadcast templates
Designed-and-coded email templates that survive both your in-house editor and a screenshot-quality send.
- 04
Transactional design
Receipts, password resets, order confirmations — designed to match the brand and tested for deliverability.
- 05
Segmentation strategy
A documented segmentation framework so future sends don't hit "everyone" by default.
- 06
Monthly programme
Optional: ongoing send cadence, copywriting, segmentation iteration and performance reporting.
Why this works
Three structural reasons.
Three reasons email is structurally undervalued — and why that's an arbitrage.
Lifecycle compounds.
A welcome sequence written once runs forever. The ROI on lifecycle email work compounds for years, not months.
Transactional is marketing.
Receipts and shipping confirmations get opened. Most agencies leave them as default platform templates. We treat them as the most-read marketing surface you have.
Engagement shape
How a typical project runs.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
FAQ
Common questions about Email.
Klaviyo for e-commerce, Customer.io and HubSpot for B2B, Resend / Postmark for transactional. We'll recommend on the audit against your actual stack.
Yes — every send is drafted by a writer who understands your business. No template-mill content, no AI-only drafts.
Welcome flows typically pay back inside 30 days of launching. Win-back and re-engagement flows compound over 90 days. The audit gives you a real estimate against your AOV.
Yes — consent capture, preference centres, unsubscribe handling and retention policies are all in scope. We work with your legal team on the edge cases.
Next step
Want this scoped against your email?
Want this scoped against your email?
The audit will tell you whether it's the right next move.
Book a free audit and we'll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.