Two channels, well.
We refuse to run accounts on all six platforms. Two channels operated seriously beat six on autopilot, every time.
Digital Marketing
Organic social as distribution.
Most agencies sell organic social as "brand awareness" because the numbers are otherwise embarrassing. We treat it as a distribution channel for content, product and pipeline — and measure it that way.
Deliverables
What you actually get.
Social engagements only make sense when there's something worth distributing. We will tell you on the audit if the answer is "not yet."
- 01
Channel audit
Honest assessment of which platforms are worth your time given your business model and audience.
- 02
Content pillars
3–5 documented content themes mapped to commercial intent, not to "be human" platitudes.
- 03
Weekly production
Scheduled creation, scheduling and posting on the platforms the audit picked — typically 2–3, never all of them.
- 04
Engagement & community
Real responses to real comments in your voice. Distinct from "social listening" tools that summarise rather than engage.
- 05
Creator partnerships
When the maths supports it — paid and unpaid creator collaboration scoped against your acquisition cost.
- 06
Monthly performance review
Reach, distribution and downstream pipeline contribution — not just impressions and engagement rate.
Why this works
Three structural reasons.
Three reasons most agency social work fails — and what we do differently.
Distribution, not brand-awareness.
Every post has an intended downstream action — sign up, read this, buy this. "Awareness" is a metric of last resort, not first.
Tied to your content engine.
Organic social works when it amplifies your content. We coordinate with the SEO / content workstream — not in a separate silo.
Engagement shape
How a typical project runs.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
FAQ
Common questions about Social.
LinkedIn, Instagram, TikTok, X, YouTube — depending on the audit. We refuse to run accounts on platforms where your audience isn't actually engaged.
Yes — every post is drafted by a writer who understands your business, then reviewed against the content pillars. No AI-spam, no template-mill content.
Yes — see our PPC service. When organic and paid run together, they share a creative bank and a measurement layer rather than working in parallel.
Social-only retainers typically start at the lower end of our Operate band. Most engagements bundle social with content or SEO for compounding effect.
Next step
Want this scoped against your social?
Want this scoped against your social?
The audit will tell you whether it's the right next move.
Book a free audit and we'll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.