No spend markup.
You pay the platform direct. We charge a fixed management fee. There's no incentive for us to recommend more spend than the maths supports.
Digital Marketing
Paid spend measured to revenue.
Google, Meta, LinkedIn, TikTok and Reddit paid programmes — operated against revenue, not platform-reported clicks. We run paid the same way we run engineering: with a budget, a metric, and a documented decision log.
Deliverables
What you actually get.
PPC engagements come in audit, build and operate shapes. Most clients start with an audit and progress only if the maths makes sense.
- 01
Audit + opportunity map
Account structure, creative, audience and conversion tracking reviewed against revenue contribution.
- 02
Tracking foundation
Server-side conversion tracking, owned event schema, and enhanced conversions configured before any campaign relaunches.
- 03
Account rebuild (if needed)
Campaign structure rebuilt around revenue, not platform recommendations. Naming, segmentation and bid strategy documented.
- 04
Creative production
Static and video ad creative produced or supervised — paired with the messaging framework from the audit.
- 05
Weekly optimisation cadence
A scheduled cycle of test, measure, kill / scale. No "set it and forget it"; no monthly call-only retainers.
- 06
Monthly dashboard
One Looker Studio dashboard showing CAC, LTV, ROAS, and the four-five metrics that drive your next budget decision.
Why this works
Three structural reasons.
Three reasons paid programmes leak — and the operational fix for each.
Server-side truth.
Platforms over-report. Server-side tracking and owned event schema give you ground truth, not platform-flattered numbers.
Creative is the lever.
In 2026, creative beats targeting on every major platform. We invest in creative production proportionally — not as an afterthought.
Engagement shape
How a typical project runs.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
FAQ
Common questions about PPC.
No. We charge a fixed management fee scoped against the work, not a percentage of spend. That removes the structural incentive to recommend bigger budgets than the maths supports.
We typically work with accounts spending £10k+/month on paid, where management can pay back. Smaller spends usually do better with a single Sprint-band audit and in-house operation.
Both. In 2026, creative is the lever on every major paid platform; we refuse to manage spend on creative we can't influence. Production is bundled or supervised depending on your in-house capacity.
Sometimes — typically as an audit-only engagement, with explicit recommendations the existing agency executes. Conflict of interest rules out most ongoing co-running setups.
Next step
Want this scoped against your ppc?
Want this scoped against your ppc?
The audit will tell you whether it's the right next move.
Book a free audit and we'll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.