Component-level, not page-level.
Our deliverable is a component library — not screenshots. Components don't drift the way page mockups do.
Brand & Graphic
Identity systems that survive marketing teams.
Most brand guideline PDFs die the day the in-house marketer changes. We design identity systems that survive contact with marketing teams — documented at the component level, with the runbook to keep it consistent over years.
Deliverables
What you actually get.
Brand engagements are always tied to the surfaces the brand actually appears on. We refuse pure-PDF deliverables.
- 01
Brand strategy
Positioning, audience map and voice — drafted as a working document, not a 60-slide presentation.
- 02
Logo system
Primary mark, secondary marks, lockups and the spacing / clear-zone rules. Tested on real surfaces, not just on white.
- 03
Type system
Primary, secondary and monospace typefaces with documented usage. Licences sourced and assigned to you.
- 04
Colour system
Light, dark and accent palettes with accessibility-tested combinations and documented tokens.
- 05
Motion system
A documented set of motion primitives — micro-interactions, transitions, easing curves. Survives across the web, app and video.
- 06
Brand guidelines + asset library
A living guideline doc plus a Figma library with every component your team needs to ship on-brand work.
Why this works
Three structural reasons.
Three structural reasons brand systems drift — and what we do differently on each.
Documented for editing.
A 20-page guideline beats a 200-page one if the marketer actually reads it. We optimise for adoption, not impressiveness.
Tested on surfaces.
Every identity element is tested on real marketing surfaces — paid creative, email, social, packaging — before sign-off.
Engagement shape
How a typical project runs.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
FAQ
Common questions about Brand Identity.
8–12 weeks for a focused rebrand on an existing business. 12–16 weeks if it includes a website rebuild. The audit tells us which scope.
Yes — naming engagements run separately from identity work. We have a process; we also have a strong opinion that most businesses should not rename.
No — but we partner with trademark counsel on every naming or rebrand engagement so it happens in parallel.
Yes — Sprint-band brand refresh engagements typically run 4 weeks. The audit will tell you whether refresh or rebuild is the right move.
Next step
Want this scoped against your brand identity?
Want this scoped against your brand identity?
The audit will tell you whether it's the right next move.
Book a free audit and we'll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.